We may collect, and may have collected during the past 12 months, the following categories of personal information about you:
(a) We may allow certain third party online advertising services to collect your personal information via automated technologies on our sites or services. We may share the following categories of personal information for online advertising purposes: Identifiers and/or Online Activity; and
(b) We may share personal information related to your purchase or boarding pass information and/or survey responses with clients or third parties for marketing research or analytics purposes (e.g., to help them better understand consumer preferences or segments). In these cases, we limit the types of identifiers we may share (e.g., mobile ad ids) and restrict the ways in which third parties may use this data. We will only engage in this type of sharing if we have obtained your consent to do so or if we believe we have another appropriate legal basis or are otherwise permitted to do so under applicable law. Depending on what you provide consent for, or other legal basis we may rely on, we may share each of the above listed categories of personal information with clients or other third parties.
You have the right to opt out of these disclosures of your information, as detailed below.
We do not sell the personal information of minors under 16 years of age without affirmative authorization if we have actual knowledge of the individual’s age.California Consumer Privacy Rights
You have certain choices regarding your personal information, as described below.
Verifying Requests: To help protect your privacy and maintain security, we will take steps to verify your identity before granting you access to your personal information or complying with your request. If you have an account with us, we will verify your identity by requiring you to sign in to your account and/or answer security questions related to your account. If you do not have an account with us, or an email address on file with us (such as if you signed up to receive our marketing emails), then there may not be a reasonable method by which we can verify your identity to the level of certainty required by the CCPA. This is because historically we have not linked device identifiers or advertising IDs to named actual persons. Accordingly, if you do not have an account with us, or an email address on file, and you request access to or deletion of your personal information, we will not be able to process your request at this time. If you designate an authorized agent to make an access, deletion or opt-out of sale request on your behalf, then (a) we may require you to provide the authorized agent written permission to do so, and (b) for access and deletion requests, we may require you to verify your own identity directly with us (as described above).